NOTE: The first 3 companies shared were originally profiled by my colleague, Jeff Schwarting. His words are no longer found on the Internet, and I didn’t want to lose his thoughts on this matter. -Paul P.S. Jeff wrote a great book that discusses his points further called “The User Method: How Entrepreneurs Create Successful Innovations“. …
How 5 Prelauch Campaigns got Over 100,000+ People Interested in a Month Read More »
To understand the context of this article, you need to know that I am an entrepreneurship professor and an SEO professional. I love what I do in both of these fields, but primarily I see SEO as a tool entrepreneurs can use to build their dreams. I never considered taking everything I’ve learned about entrepreneurship …
As an entrepreneur, you have a lot to do—A LOT! At the same time, you have limited resources to get those things done. Reid Hoffman, the founder of Linkedin, paints your entrepreneurial journey this way: You don’t usually have the luxury of spending months, or even weeks, building a complex and detailed strategy. Spending that …
An Entrepreneur’s 1-Page Strategy That’ll Actually Help Your Business Win Read More »
NOTE: Here is the search persona worksheet my SEO students use when building their first search persona. No email address (or anything) is required to download. Enjoy! When doing SEO, you should consider it a long game. Unlike paid marketing, you’re usually not seeing immediate results, and anyone telling you differently is selling you something …
You own or run a website, and you know it’s important to make your site SEO-friendly. You want to do it right because of the vast pay-offs SEO can have for you in the long run. So, what’s the first step? If I were a betting man, I’d guess you’d say the first step is …
