Paul L. Wilson

Entrepreneurship

prelaunch home01

How 5 Prelaunch Campaigns got Over 100,000+ People Interested in a Month

NOTE: The first 3 companies shared were originally profiled by my colleague, Jeff Schwarting. His words are no longer found on the Internet, and I didn’t want to lose his thoughts on this matter. -Paul P.S. Jeff wrote a great book that discusses his points further called “The User Method: How Entrepreneurs Create Successful Innovations“.  …

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lean seo framework

Lean SEO: A Better Way To Do SEO

To understand the context of this article, you need to know that I am an entrepreneurship professor and an SEO professional. I love what I do in both of these fields, but primarily I see SEO as a tool entrepreneurs can use to build their dreams. I never considered taking everything I’ve learned about entrepreneurship …

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1 page strategy

An Entrepreneur’s 1-Page Strategy That’ll Actually Help Your Business Win

As an entrepreneur, you have a lot to do—A LOT! At the same time, you have limited resources to get those things done. Reid Hoffman, the founder of Linkedin, paints your entrepreneurial journey this way: You don’t usually have the luxury of spending months, or even weeks, building a complex and detailed strategy. Spending that …

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