Paul L. Wilson

Digital Marketing

How You Can Be As Influential As Warren Buffett (Well, at least on Twitter)

This last month I spent time compiling a list of the top 100 Insurance Influencers on Twitter. Congrats to my former co-workers: Bill Sullivan (#4), Nigel Walsh (#5), and Dipak Sahoo (#64) for making the list. One surprising insight from my research was the possibility to build influence on Twitter that rivals Warren Buffett, but with a fraction of the followers. It …

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Keepy: A Case Study on How one Company took Personalized Marketing too Far

Author’s Note: Please read the CEO of Keepy, Offir Gutelzon‘s, response in the comments below. Not only did he comment on this article and my Facebook page, but he also personally spoke with me on the phone about my article. The call was polite, civil, and frankly, humble on his end. He spoke candidly about the …

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