In the video below, Efosa Ojomo outlines five key ways to find business opportunities by looking for areas where people struggle because they lack access to basic products or services, called “non-consumption.” He emphasizes that solving for non-consumption requires empathy, observation, and creative business models rather than waiting for ideal infrastructure or traditional forms of …
Listen to the AI podcast of this article: Throughout the ages, people have tried to end poverty. Good people, generous hearts, big programs, bigger goals. Trillions of dollars spent. Yet here we are, still wondering why it lingers. There’s a chance the answer has been here the whole time, quietly waiting for discovery. That is …
Listen to the AI podcast of this article: Helping people access markets does more for economic development than sending aid. This article draws from a presentation by Efosa Ojomo, co-author with Clayton Christensen of The Prosperity Paradox. He describes how market-creating innovations open jobs, shift incentives away from corruption, and lead to lasting prosperity. When …
How Market-Creating Innovation Can Build Prosperity Read More »
It is not uncommon for first time entrepreneurs to believe their idea doesn’t have any competition. This way of thinking does more than raise an eyebrow from investors, it repels them. Here’s why: If the entrepreneur is right, she will have to spend significant energy, time, and money educating the market about the value of …
