If there was ever an industry that had its own language it’s SEO. Even the name of the industry is an acronym! The following in-depth glossary was put together to assist you in deciphering the many terms used to rank your site. I wish I could take credit for this comprehensive guide. However, at the …
SEO Dictionary: 279+ Essential Definitions You Need to Know Read More »
At the heart of SEO are keywords. If nobody is searching for what your website has to offer, traffic from the search engines won’t come to your site—no matter how hard you try. At the very beginning of all keyword research is your seed list. Or the foundational keywords that helps you grow a much …
Practical Keyword Research: How To Create A Seed List Read More »
It is not uncommon for first time entrepreneurs to believe their idea doesn’t have any competition. This way of thinking does more than raise an eyebrow from investors, it repels them. Here’s why: If the entrepreneur is right, she will have to spend significant energy, time, and money educating the market about the value of …
NOTE: Here is the search persona worksheet my SEO students use when building their first search persona. No email address (or anything) is required to download. Enjoy! When doing SEO, you should consider it a long game. Unlike paid marketing, you’re usually not seeing immediate results, and anyone telling you differently is selling you something …
You own or run a website, and you know it’s important to make your site SEO-friendly. You want to do it right because of the vast pay-offs SEO can have for you in the long run. So, what’s the first step? If I were a betting man, I’d guess you’d say the first step is …
