About Me - Why should you even care?
There is a common misconception about an “About” page. It’s the belief that the page should be about, well, the person or company who owns the web page. Actually, the About page should be about the visitor coming to the page — YOU.
When creating my About page, I asked myself about why you came to this obscure corner of the Internet. Out of the hundreds of millions websites you could visit, why my site? This line of reasoning got me to wonder about your motives. So, I jot some possible questions that I wanted answers to. Such as:
- What do you want to know about me?
- Why are you even interested in knowing something about me?
- Did you stumble upon this page while trying to avoid doing actual work, or are you here to learn about the business propaganda I teach university students?
- Are you looking to hire me for my skills in international espionage, or do you value my digital marketing capabilities more?
- Is it my ability to speak fluent geek that’s got you curious, or are you more interested in the academic research side of things (which I guess are the same thing)?
- My university students studying entrepreneurship
- People who need help with digital marketing
- Those who are curious about my research
Persona #1: Erin The Entrepreneurship Student
The best way to answer your burning question is by sharing my teaching philosophy with you. This philosophy is something I’ve developed over the 9 years I’ve been a professor, and it deeply reflects my beliefs. By understanding my teaching philosophy, you’ll gain insight into what I value in your learning experience.
- Everyone is a learner and a teacher.
- We teach by inspiring, and by inspiring, we build (1) interest, (2) excitement, and (3) growth.
- We learn by doing, and by doing, we build (1) confidence, (2) ownership, and (3) mastery.
All my courses are grounded in the fundamental belief of empowering you as a learner and as a teacher.
If the only thing you take away from class is a grade, then I have failed you. The true value of an education lies in its ability to transform your knowledge into purposeful actions and meaningful outcomes.
If you’re interested in whether I’m qualified to teach entrepreneurship, here’s a snapshot: in addition to my academic qualifications, I bring 25 years of experience as a digital entrepreneur.
Currently, I run a consulting and application development agency specializing in digital marketing, web, and mobile apps. With expertise spanning web development (25 years), mobile apps (18 years), and Artificial Intelligence (9 years), my courses offer a digital-first perspective, reflecting my passionate belief in the game-changing potential of digital solutions and their ability to be easily deployed for beginner entrepreneurs.
I have earned millions, and I have lost millions of dollars doing business. Through it all, I’ve gained a healthy respect and profound insights into the journey of the entrepreneur.
If you take any of the courses, you’ll hear me say multiple phrases over and over throughout the semester. One of which is “Collectively, we know more than we do individually.” Another one, “Collect advice, don’t take advice.”
I am not the guru at the top of the mountain giving sage advice. Instead, I am learning from you, and hopefully, you learn something from me. Together, we develop knowledge that we could not gain if I just “taught” you.
I hope this quick introduction provides sufficient information to help you decide if I’m the right teacher for you. If so, I’d love to have you in one of my classes.
Here are a few other excellent business professors you should consider:
Persona #2: Corey The Client
- Search Engine Optimization (SEO)
- Content Marketing
- Email Marketing
- Social Media Marketing
- The User Experience (UX)
- Application Development (not currently taking on development clients)
Persona #3: Arnold the Academic Scholar
Greetings, Arnold. I suspect that you may be one of only a few who have come to my website to learn about my research endeavors.
Though I find my entrepreneurship research fascinating, it is not my focus. I spend most of my time and energy teaching, mentoring, and developing curriculum. I became a professor so that I could spend as much time in the classroom as possible, and my efforts in research reflect that desire.
I spend my limited research time focusing on the evolving landscape of entrepreneurship learning and digital business, driven by innovation and psychological insights, emphasizing the need for adaptability and creative approaches to meet the challenges of our modern world.
Here are my published and under-review journal articles:
- Engaging student personal development through experiential goal setting and weekly goal tracking (under review)
- Consumer motivations to follow virtual influencers: Exploring the roles of parasocial attitude, creative improvement, authenticity, well-being, and temporary escapism (under review)
- Understanding the role and impact of Generative Artificial Intelligence (AI) hallucination within consumers’ Tourism Decision-making processes (27 January 2024)
- Modeling and explaining the growth patterns over time of country-specific website clickstream metrics (26 April 2023)
- Increasing student engagement using ‘meme-based’ exercise innovation (10 February 2023)
Lately, I’ve been shifting my research interest towards the role of digital entrepreneurship in emerging markets of developing countries. In particular, I am interested in solutions that can enhance the capability and performance of entrepreneurs globally.
The Real Me
Some Fun Facts
- I have lived in 8 different states
- I have 8 amazing little kids (aka Munkas)
- My lucky number is 88
- I live in Hawaii, but I’m not a huge fan of the beach
- I could spend every possible moment with my wife (she’s that fun)
- I enjoy playing board games and writing children’s books with my wife and Munkas
- My favorite foods are tacos and sushi
- If you’re a current student of mine and are reading this, you get extra credit :). Contact me to find out how much.